Digital first brand system
Infusing the Hublot brand DNA into every interactive touchpoint.
A modern, luxury icon, Hublot’s relentless innovation has set them apart as the most unapologetic Swiss watchmaker and a standout brand within the LVMH portfolio.
But with consumer expectations rapidly changing, Hublot has had to evolve at pace to uncover new channels, business models and brand experiences to maintain their iconic status.
To keep pace with the most discerning consumer expectations, we developed a holistic brand experience, powered by the brand’s unique DNA. Through an atomic design system adopted across platforms and retail tools, we brought consistency across environments.
In March 2020, the industry’s shift from B2B trade fairs to direct consumer relationships rapidly accelerated, as physical retail closed overnight. Huge partnered with Hublot to accelerate a 3-5 year plan into four weeks, introducing e-commerce through hublot.com, operationalizing the first digital-only D2C channel and laying the foundations for Hublot’s ambitious omnichannel future.
Infusing the Hublot brand DNA into every interactive touchpoint.
Defining new paths to audience engagement through high profile collaborations.
Social media and content marketing that enriches brand stories and products.
Engaging luxury consumers in new forms of media and events.
Extending the Hublot brand system to B2B audiences and channels.