Huge has created the first user-centric approach to media planning, entitled "Communications Media Design." It applies the principles of user-first design to the development of communication planning that seamlessly integrates media and message in the context of the user journey and how users interact with a given brand.
We combine traditional media research and planning techniques with advanced digital tools and methodologies to uncover behavioral, attitudinal and motivational decision-drivers. This informs the strategic allocation and sequencing of investment across media channels, platforms, and partners to ensure the campaigns we place are delivering maximum value for both brand and consumer. A particular focus is custom sponsorships, where clients benefit from the integration of creative media, as well as biddable media (programmatic display, search, social, retargeting), where the integration of technology, data science, and media buying is a competitive advantage.
Clients who partner with Huge for media services truly have a win-win proposition: a user-centric media approach that is digital-first but not digital-limited, plus the buying clout of IPG Mediabrands, benefitting from over $40B of global annual media investment to secure favorable rates, preferred joint business partnerships, and “first-look” opportunities with platforms and partners.