Perspectives

Thinkers. Makers. Innovators.

The people of Huge are all leaders in their own right. Each day they’re uncovering the trends and ideas that shape the future of digital experiences and business growth.

AIKieron Leppard at Webflow 2024: The Future of Experience
Our MD, Global Head of UX Design and Experience Design discussed the biggest transformative shift in technology and why it’s behind the creation of our Intelligent Experiences approach.
ExperienceDeath to Chatbots
In the era of GenAI-powered conversational experiences, it’s time to retire this tired and maligned word. But what should we call these experiences instead? And how can we ensure they’re not confused for chatbots of old?
PeopleMakers #3: Tradd Salvo & Taylor Smith
By building mutual trust and respect for their respective skills and creative backgrounds, Tradd and Taylor have found a way to blur the line between their disciplines that unlocks powerful insights for clients. A strategist and data analyst working this way, they say, may well be the copywriter-and-creative duo of this era.
GenAIThe Magic of Drawing by Hand in the GenAI Era
While designers all over the world are busy exploring the possibilities of each new image-generating AI model, our Experience Design Lead puts the emphasis on drawing by hand—a practice that can make the creative process more inclusive, speed up iterations of designs, and kick-start AI-based creative flows.
Video GamesThe Rise of the Patient Buyer (and New Marketing Opportunities) in Video Gaming
In the last decade, the video game industry has seen a shift from physical releases to the online marketplace. This, along with other developments, has created a “patient buyer” of video games willing to wait after the release date before investing in them. But have publishers fully caught up with this trend and its possibilities for an extended sales cycle?
PeopleMakers #1: Cavan Huang & André Souza
Working to improve the digital experience at Planet Fitness, our Group Creative Director and VP of Strategy forged a winning partnership. In the process, they discovered new ways of working and realized the importance of visualizing value for the client.
PeopleMakers #2: Michael Tokoph & Nour Tabet
When they were first paired to work on McDonald’s, Nour and Michael lived in different parts of the country and had never been on the same project. Soon they were learning from each other and finding new ways of working.
TechnologyFrom Builders to Gardeners: The Road to Real-Time UIs
Generative AI has far more to offer than generic text, image, and code generation. It has the potential to completely reinvent digital experiences. For it to pay off on its promise, however, designers and developers will have to undertake a fundamental mindset shift. They will need to experiment and break down our current mental models in order to invent the future.
ExperienceThe Cost of a Boring Experience
The increasing speed of culture in a digital world keeps driving aesthetics, brands and experiences towards uniformity — a “sea of sameness” with a very real financial cost. In the quest for differentiation, creativity is not just an asset. It’s a necessity.
AIWhy You Should Use AI to Go Back to the Basics and Listen
In the past, brands and marketers used to study customers in ways that were labor-intensive, but created long-term relationships. In the age of big data, we’re primed for optimization, but miss out on meaningful opportunities for growth. Our new tool Culture Decoder offers a new beginning.